Genz Z is obsessed with convenience store pictures, they call it aesthetic.

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So to change the false idea that Fanta is a brand only for kids.

We partnered with small neighborhood stores across the United States and we created a hall.

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But we didn't just want people talking; we wanted the whole place to scream orange.

That's when we decided to roll out a brand-new lineup of Fanta products, like nothing anyone had seen before.

We wanted to provide the perfect backdrop for Gen Z awesome photos.

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And also collaborate with artists and influencers to create their videos and clips in the Fanta Hall.